say when was started by two makers, duwie & sofia, after realizing that the heart of any creative business is always the people behind it.
we’ve both built our own small businesses from scratch – duwie as the founder of Dewy Monday, a handcrafted skincare line rooted in thoughtful rituals, and sofia as the founder of Studio Bubby and a digital designer with a deep love of diy, crafting, and bringing ideas to life with her hands. through our own journeys, we learned that what truly keeps a creator going isn’t just the work itself, but the connection, support, and shared experience that happens along the way.
the 'who' behind say when
about us
the 'why' behind say when
we created say when to make the creative path feel less lonely and more possible. our mission is to give makers a space where they can grow in confidence, practice their craft, teach what they love, and build sustainable businesses that feel good to run. we care about helping creatives succeed in ways that honor their values, their time, and their joy, because thriving shouldn’t require burning out.
through workshops, community, and shared resources, we hope to empower every maker who walks through our doors. at say when, we promise to do three things:
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offer community that feels genuine and welcoming
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help makers grow confident in their craft by giving them space to teach and share what they love
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provide systems and support that make success feel achievable
we’re here if you’re ready to grow, create, and connect – just say when.